Determine Whether You Will Outsource The Program
One of the biggest challenges in initiating an affiliate program is the development and installation of software that will manage, track and evaluate your program. Most companies do not have the resources to launch this type of software on their own and therefore outsource the job to outside companies, such as LinkShare, that specialize in this area.
Whether you develop your own software and manage the program within your company, buy the software from another company and administer it on your servers or have someone else control your entire program, there are a number of considerations you should think about including resources, cost, long-term growth and scalability, business functions, control and customization.
One of the biggest challenges in initiating an affiliate program is the development and installation of software that will manage, track and evaluate your program. Most companies do not have the resources to launch this type of software on their own and therefore outsource the job to outside companies, such as LinkShare, that specialize in this area.
Whether you develop your own software and manage the program within your company, buy the software from another company and administer it on your servers or have someone else control your entire program, there are a number of considerations you should think about including resources, cost, long-term growth and scalability, business functions, control and customization.
