The success of your affiliate marketing program will depend on the usefulness of the data you gather from your tracking software. Consequently it is important to discern what kind of information you will track to optimize your program and ensure its success.
Your tracking software is the foundation of your affiliate marketing program and should provide insight into many areas of your business. For instance, while you may have a goal to increase awareness of your site and are therefore interested in the number of clicks you receive, it is important to go beyond this measurement and identify your sales performance. Affiliates may be sending you thousands of customers, but the number means little if you cannot determine which visitors are converting into sales and who is sending them.
Additionally, the data you obtain can be used to improve your marketing techniques, alter your payment structure or identify which affiliates you should pay closer attention to. For example:
Are your customers buying online, through email, by phone or by fax? If they prefer email perhaps it would work to engage in more email marketing.
Which customers keep returning? This data can assist you in developing a payment structure that provides higher rates to those affiliates that develop a loyal customer base.
Who are your top five affiliates and what makes them more successful than others? Perhaps they have a newsletter that is working well or have better banner placement.
Tracking software will enable you to build and manage thousands of marketing partnerships, spend more time on improving your business, convert more visitors into buyers and support your affiliates to improve their performance.
Your tracking software is the foundation of your affiliate marketing program and should provide insight into many areas of your business. For instance, while you may have a goal to increase awareness of your site and are therefore interested in the number of clicks you receive, it is important to go beyond this measurement and identify your sales performance. Affiliates may be sending you thousands of customers, but the number means little if you cannot determine which visitors are converting into sales and who is sending them.
Additionally, the data you obtain can be used to improve your marketing techniques, alter your payment structure or identify which affiliates you should pay closer attention to. For example:
Are your customers buying online, through email, by phone or by fax? If they prefer email perhaps it would work to engage in more email marketing.
Which customers keep returning? This data can assist you in developing a payment structure that provides higher rates to those affiliates that develop a loyal customer base.
Who are your top five affiliates and what makes them more successful than others? Perhaps they have a newsletter that is working well or have better banner placement.
Tracking software will enable you to build and manage thousands of marketing partnerships, spend more time on improving your business, convert more visitors into buyers and support your affiliates to improve their performance.
